If your aim is to have a successful Internet business, then it’s important to familiarize yourself with the basics of internet marketing research.
This is where a lot of Internet marketers fail.
Most of them have the tendency of diving carelessly into various Internet marketing programs even when they don’t have any idea who their target audience is or what their business is all about.
This is where Internet market research plays a vital role.
By conducting a thorough research, you can prepare yourself in knowing who the target audience is, as well as the best methods on how to reach them.
Here are some of the basics of Internet marketing research:
These techniques can be utilized in order to gather market information.
Knowing how to do a simple Web search using search engines, such as Yahoo and Google isn’t enough when it comes to Internet marketing.
It’s ideal to take an extra step ahead by searching for “keywords” that people would use to find the services and products being offered online.
Try to determine how popular these keywords are and the number of competitors you have in this market.
Aside from that, keyword searches can also give an idea of the product niches that you probably haven’t considered before.
For those who are not aware, blogs are updated more regularly than websites.
Thus, they can be your source of public opinions and latest information.
Try to search the blogs with the use of blog-specific search engines, such as Technorati.
Considering the fact that blogs move at a faster pace and often in an informal tone, there’s always the huge possibility that you’ll gain an insight about a new product type.
Traditional search engines can help in checking one’s competitors, their prices, as well as their offerings.
For this, you can type their website into Google and see how many other sites are linked to that competitor website.
Another way to gather public opinion is through the help of online surveys.
These surveys don’t need to be as scientific as an in-person survey that utilizes random sampling of the population.
Online surveys are an affordable way to conduct market research about a certain product or service.
Research Techniques and Tools
There’s a wide range of market research tools available in the market– both offline and online.
These tools are often used by large businesses, but can be utilized by small and mid-sized businesses as well.
Major Categories of Online Research:
1) Product Research
This is related to the use of a certain product. Example of this is the tasting test where the audience is asked to pick the most popular flavour.
2) Audience Research
This type of research focuses on discovering who is watching the TV, listening to the radio, or reading the newspaper.
This study determines the popularity of the medium or parts of it.
3) Psychological Profiling
This focuses on the construction profiles of consumers based on lifestyle, temperament, income, and other factors that will depend the consumption patterns, as well as the media patronage.
4) Brand Analysis
This has something to do with profiling features and it tries to find the key on how to gather loyal followers for a certain brand.
Writing Online Questionnaires
Small businesses should always follow these simple, yet important rules:
Rule 1: Be Concise
Long questionnaires will just alienate the respondents, preventing you from getting the results needed.
Thus, you should try to limit the surveys to 25 questions and ensure that it wouldn’t take a lot of time to finish it.
Rule 2: Stay Away from Open-Ended Question
Surveys shouldn’t have open-ended questions where the respondents are required to type out the answers.
Close ended questions are always ideal, because the respondent can easily click on a button to answer the questions.
Rule 3: Persistence Is the Key
When asking your customers to answer a survey; it’s alright to send the invitation more than once– especially to those who have indicated that they’re willing to be a part of the survey.
Just ensure that you’ve got their permission, because you don’t want them to think that they’re getting spam messages.
Rule 4: Be Patient
Lastly, when conducting a survey, it’s important to be patient, even when it seems like it’s taking forever to get the results you need.